Between sea and forest, a new confidential address will be born in 2026 on the peaceful shores of AlJurf, halfway between Dubai and Abu Dhabi. SHA Emirates will offer a holistic approach to well-being, where science, nature and the art of living come together in perfect harmony. Inspired by the philosophy of the SHA Wellness Clinic, this high-end sanctuary is part of an integrative and preventive health approach, combining medical innovations, ancestral practices and total immersion in a preserved natural environment. More than a destination, SHA Emirates invites you to slow down, refocus and experience a profound transformation, in a luxury as discreet as it is essential.
SHA Wellness: Welcome to AlJurf, the green soul of the desert
SHA Emirates will come to life in the heart ofAlJurf, a natural setting nicknamed the Emirates Riviera. Between immaculate beaches, planted forests and peaceful canals, this rare site extends over 380 hectares and 1.6 km of waterfront on the Persian Gulf. Halfway between the dynamism of Dubai and the serenity of Abu Dhabi, AlJurf offers the perfect balance between accessibility and escape.
Against all odds, this place steeped in history has seen the growth of a vast forest in the heart of the desert, reflecting the bold vision of the ancient Emirates. Today, this living heritage is home to a surprising biodiversity of graceful gazelles, migratory birds and protected turtles. A natural setting that contributes to making AlJurf much more than just a setting, it’s a true land of rejuvenation.
Accommodations designed as wellness bubbles
Forget the classic codes of luxury hotels. The architecture of SHA Emirates is a tribute to softness and simplicity. White curves, meticulous finishes, cascading terraces adorned with vertical gardens… everything has been designed to merge with the environment. The interior design is inspired by natural materials, blending discreet luxury with a soothing ambience.
The complex will host 120 suites and 150 private residences, including high-end villas, apartments and penthouses. Each of these spaces will offer total immersion in the SHA lifestyle: natural light, sea views, private wellness facilities and personalized services. A holistic retreat, in an intimate setting where every detail is designed to reconnect you with what’s essential.
The beating heart of SHA Emirates: a sanctuary of global well-being
This is where SHA Emirates unleashes its full power. Its wellness center will offer over 110 rooms dedicated to state-of-the-art treatments, orchestrated by international experts in integrative health. Each program is personalized, because your balance is unique. Cellular nutrition, preventive medicine, naturopathy, osteopathy, mental health, cognitive performance… The SHA approach marries modern science and Eastern traditions in a remarkable synergy. The backdrop is movement, breath and introspection. Immersive spaces will be dedicated to yoga, meditation, mindfulness, cellular regeneration and deep sleep. Far from generic protocols, SHA Emirates offers a global reprogramming of body and mind. A 5-star reset.
In addition, SHA Emirates is in line with the SHA Wellness Clinic philosophy : a global health model combining Western medicine, Eastern disciplines and cutting-edge technologies. Programs will be entirely personalized, tailored to the objectives of each guest: stress management, restful sleep, detox, revitalization, longevity, weight loss, cognitive performance…
It even aspires to become the world’s sixth ” Blue Zone “, a region of exceptional longevity. And that’s just the beginning! Here, every stay becomes a transformative experience, a time for oneself, where pampering takes on its full meaning.
When gastronomy becomes medicine
SHA Emirates not only feeds the soul, it also elevates gastronomy to a therapeutic experience. Every meal is designed according to the principles of SHA Nutrition, combining nutritional science with the pleasures of the senses. Anti-inflammatory menus, glycemic index-controlled dishes, superfoods and gentle cooking techniques: everything is designed to promote vitality, without ever sacrificing indulgence. Specialized chefs, trained in healthy cuisines around the world, collaborate with SHA experts to create dishes that are as beautiful as they are beneficial. Guests of the residences will also enjoy exclusive services, such as personalized home meal delivery, or access to wellness cooking workshops.
SHA Emirates: a destination, but above all a transformation
SHA Emirates won’t just be a wellness destination: it will be an experience of rebirth. A place for those who want to slow down, realign and write a new chapter in their vitality.
Luxe Wellness Club will keep you informed of its opening and the first available stays. Stay tuned to make sure you don’t miss out on this wellness gem in the making.
